Privacy Policy
This policy explains how JASOTO may collect, use, store and protect information when you use our website, AI tools, Languages and business services in the UK and Europe.
Last updated: 31 August 2026
About this policy
JASOTO is committed to handling personal information responsibly and transparently. This policy applies to people visiting JASOTO, customers using the platform and businesses using JASOTO services, including users in the UK and Europe.
1. Information we may collect
When you use JASOTO, we may collect information you provide directly to us, including your name, email address, telephone number, business information, account information and messages or enquiries you submit through the platform.
Businesses using JASOTO may also provide information relating to their business profile, customers, quotes, jobs, invoices, team members and other information entered into JASOTO business tools.
If you use JASOTO Languages, we may process your selected languages, learning level, lesson or tutor activity, progress, usage, XP and streak information so that we can provide and improve the learning service.
We may also collect technical information about how the website is used, such as browser type, device information, IP address and website activity.
2. How we use your information
We use personal information to provide and operate JASOTO, create and manage accounts, display business listings, process enquiries, provide JASOTO AI, Languages and business tools, administer subscriptions, provide customer support and improve our services.
We may also use information where necessary to protect the security of the platform, prevent fraud or misuse and comply with legal obligations.
Depending on the activity, our lawful basis for processing may be performance of a contract, compliance with a legal obligation, our legitimate interests in operating, securing, supporting and improving JASOTO, or consent where we specifically ask for it.
Where we rely on legitimate interests, we consider whether those interests are overridden by your rights, freedoms and interests.
3. Business listings and public information
Information submitted as part of a public business listing may be displayed publicly on JASOTO. This may include the business name, business description, services, telephone number, website, service areas, opening hours, photos and other information chosen for the business profile.
Businesses should only provide information they are authorised to publish.
4. JASOTO AI
JASOTO includes artificial intelligence features. Information you submit to AI features may be processed in order to generate responses, content or other requested outputs.
You should avoid submitting passwords, payment card details or unnecessary sensitive personal information to JASOTO AI.
5. How information may be shared and transferred
We may use trusted service providers to operate parts of JASOTO, including hosting, databases, payments, authentication, communications and artificial intelligence services. These providers may process personal information on our behalf or, for some services, act as separate controllers under their own terms.
Information may also be disclosed where required by law, to protect our legal rights, or to investigate suspected fraud, abuse or security incidents.
We do not sell personal information to third parties.
JASOTO is operated from the United Kingdom and some service providers may process personal information in the United Kingdom, the European Economic Area or other countries. Where UK or EEA data protection law treats a transfer as restricted, we use an applicable legal transfer mechanism, such as an adequacy decision or appropriate contractual safeguards, where required.
6. Payments and subscriptions
Where JASOTO offers paid services or subscriptions, payments may be processed by a third-party payment provider such as Stripe.
JASOTO does not need to store full payment card details where those details are handled directly by the payment provider.
We may store payment-provider identifiers, subscription status, renewal or current-period information and cancellation status where necessary to provide and administer a paid service.
7. Cookies and similar technologies
JASOTO uses cookies and similar technologies where necessary to keep the website functioning, maintain secure sessions and provide features requested by users.
JASOTO also uses Vercel Web Analytics to understand website usage. Vercel Web Analytics uses anonymised and aggregated data and does not use cookies.
If JASOTO introduces non-essential cookies or similar technologies that require consent, users will be given appropriate choices before those technologies are used.
8. Data security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure or loss.
No online service can guarantee absolute security, so users should also take reasonable steps to protect their account credentials.
9. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing the service, maintaining appropriate records and meeting legal, accounting or security requirements.
Different types of information may be retained for different periods. When information is no longer required, we take reasonable steps to delete or anonymise it, subject to legal, accounting, fraud-prevention, dispute or backup requirements.
10. Your data protection rights
Depending on the circumstances and the law that applies to the processing, you may have rights relating to your personal information, including rights of access, correction, deletion, restriction, objection and data portability, as well as rights relating to certain automated decisions.
Some rights depend on the reason the information is being processed and may not apply in every situation.
Where we rely on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
If UK data protection law applies, you have the right to complain to the Information Commissioner's Office (ICO). More information is available at www.ico.org.uk.
If you are in the EU or EEA and EU/EEA data protection law applies to our processing of your information, you may also have the right to lodge a complaint with the data protection supervisory authority in the country where you live, work or believe a data protection issue occurred.
11. Third-party websites
JASOTO business profiles may contain links to websites or services operated by third parties.
JASOTO is not responsible for the privacy practices of third-party websites and you should review their privacy information separately.
12. Changes to this privacy policy
We may update this privacy policy as JASOTO develops, new services or countries are introduced, or legal requirements change.
The latest version will be published on this page and the last-updated date will be changed when material wording is revised.
13. Contact us and controller information
JASOTO is a trading name operated by Ashley Birkett as a sole trader in the United Kingdom.
For the purposes of UK data protection law, Ashley Birkett is the data controller for personal information processed by JASOTO. Where EU/EEA data protection law also applies, controller responsibilities are handled by JASOTO subject to any additional representative or local requirements that may apply.
If you have a question about this privacy policy, how JASOTO uses personal information or you want to exercise a data protection right, please contact JASOTO through our Contact page.
Privacy questions?
Contact JASOTO if you have a question about your information or this privacy policy.
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