Property & Moving · UK Guide 2026
How to Choose an Estate Agent in the UK
JASOTO · Updated October 3, 2026 · 240 words
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Ask agents to explain their valuation evidence, marketing plan and communication. The proposed asking price is only one part of choosing an agent.
Key checks for an estate agent
- Calculate the total fee including applicable tax.
- Check sole-agency and termination terms.
- Ask how viewings, offers and sales progression are handled.
Ask for the evidence behind the valuation
Request recent comparable sales and an explanation of how they relate to your property. Discuss the proposed marketing and viewing process, rather than choosing purely on the highest suggested asking price. Ask what would prompt a review if enquiries or offers are limited.
Read the appointment contract
Compare fee payment triggers, agency type, contract duration and termination provisions. Ask the agent to explain clauses you do not understand before signing. Keep the agreed service and fee information so later discussions about marketing or payment refer to the same appointment.
Before you book or buy
- Calculate the total fee including applicable tax.
- Check sole-agency and termination terms.
- Ask how viewings, offers and sales progression are handled.
Frequently asked questions
Where should I start with an estate agent?
Ask agents to explain their valuation evidence, marketing plan and communication. The proposed asking price is only one part of choosing an agent.
Which details should I check before committing?
Calculate the total fee including applicable tax. Check sole-agency and termination terms. Ask how viewings, offers and sales progression are handled.
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